About Us

We’re a full service audio on-demand company, helping creators and brands produce, host, share, track and monetise content.

Founding

Whooshkaa opened for business in 2016. Robert Loewenthal, former CEO of Australia’s Macquarie Radio Network built the platform to serve podcasters and audio creators with technology to manage their “on-demand” audio.

Audio hosting and particularly podcasting technology was stuck somewhere in the early 2000’s. Existing offerings didn’t provide the cost effectiveness, scale and possibilities creators had come to expect from video technology.

At the same time rapid improvements in technologies such as artificial intelligence were presenting opportunities that audio creators were missing out on.

Whooshkaa was founded as a platform to give independent creators, publishers, broadcasters and brands a cost effective, end-to-end platform to host, distribute, monetise and track on-demand audio.

Rob Loewenthal, Whooshkaa Founder and CEO

Our Values

Some of the things that have and always will drive Whooshkaa.

  • We’re all about customer success

    We give creators state of the art and cost effective tools, to manage and grow - when you start succeeding, we do too.

  • Face forward

    We’re at the forefront of technology, putting tools in your hands to take advantage of the latest developments in audio.

  • Full service

    From audio technology to content creation, ad tech to ad sales - we hire experienced podcast people so your whole journey is covered by Whooshkaa.

Achievements

If you’ll allow us to brag for just a second...

  • Whooshkaa was the first global podcast hosting platform to allow users to publish Alexa flash briefings in both audio and video format.

  • Whooshkaa was the first global podcast hosting platform to allow users to deploy their own Alexa Skills for their podcasts.

  • Whooshkaa is the only podcast host to offer a native Facebook player that plays full podcast episodes.

  • Whooshkaa was the first global podcast hosting platform to offer free dynamic ad insertion to all users.

  • Whooshkaa was the first global podcast hosting platform to offer free AI-powered automatic audio transcription to all users.

  • Whooshkaa was the first podcast host in Australia to be independently audited and certified by the IAB for both podcast measurement and podcast advertising delivery.

  • Whooshkaa is the only podcast host to offer text-to-voice in over 29 languages.