WNYC Studios, the leading producer of critically-acclaimed podcasts Radiolab, 2 Dope Queens, The New Yorker Radio Hour and Here’s The Thing with Alec Baldwin are opening up to Australian advertisers, thanks to a deal between US-based giant WNYC Studios and Sydney-based Whooshkaa.
The WNYC Studios partnership further swells the number of globally-popular audio shows of every genre already under the Whooshkaa umbrella.
Whooshkaa Founder and CEO Robert Loewenthal said his team was excited to represent WNYC Studios in Australia and the Pacific. WNYC Studios is a subsidiary of New York Public Radio, a leading producer of radio and on-demand content, headquartered in New York City.
“This partnership will allow Australian listeners to hear targeted Australian content in the advertising space on WNYC Studios podcasts, and allow Australian advertisers to reach even more local podcast listeners,” Mr Loewenthal said.
“We are proud to add WNYC Studios’ impressive stable of podcasts to Whooshkaa’s growing list, which includes shows from the Australian Radio Network, Wondery, Sky News, Fox Sport, the Sports Entertainment Network and more.”
WNYC Senior Vice President Hal Trencher said the partnership would see both companies flourish.
“Both WNYC Studios and Whooshkaa share an energetic and dynamic approach to podcasts sales, pushing the boundaries of what’s possible in the podcasting industry,” said Hal Trencher, Senior Vice President, Sponsorship at New York Public Radio. “We are delighted to partner with them to better serve Australian advertisers and listeners alike.”
WNYC Studios, a podcast creator and curator, reaches more than 7 million unique listeners each month. As one of the earliest producers to get into the podcasting space, its award-winning portfolio includes some of the most innovative and influential podcasts in the industry.
Edison Research and Triton Digital’s Infinite Dial report last month found almost 80 percent of Australians are aware of podcasts and 22 percent of Australians aged 12-54 listen to podcasts monthly. Weekly podcast listeners listen to an average of five shows a week.
In the United States, Edison Research determined that podcast listeners are loyal, affluent, educated and more likely to have tertiary degrees and higher than average incomes.
Whooshkaa is an industry leader in digital audio technology and ground-breaking popular content, hosting small-scale podcasters to large networks. It delivers best-in-class technology for podcasters and radio networks, breaking new ground with content creation, delivery, dynamic ad insertion and text-to-voice technology.
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