Whooshkaa Brands

Engage. Delight. Enthrall.


Be part of the content that people seek out, love and share.

The Rise of Podcasting

Listening in

2.9 million Australians have listened to a podcast in the last 12 months.


Podcast penetration is set to increase to 9.5 million by the end of 2017.

Edison Research, Infnite Dial, Sept, 2016. Telsyte Australian Digital Consumer Study 2016.

2.9 million Australians have listened to a podcast in the last 12 months.


Podcast penetration is set to increase to 9.5 million by the end of 2017.

Listening in

With 67 million Americans listening to podcasts every month, Australians are following suit.


Edison Research, Infinite Dial, Mar 2017. Telsyte Australian Digital Consumer Study 2016.

Listeners are hooked

61%


Listen to at least 4 podcasts per week

14%


Increase in podcast listening year on year

ABC Australia, Your Voice Audience Insights, 2016.

Listeners are hooked

60% of Australian podcast audiences listen for more than three hours a week.


ABC Australia, Your Voice Audience Insights, 2016.

Ads that get noticed

65%


More willing to purchase

63%


Feel increased brand positivity

45%


Visit a brand’s website

Edison & IAB, Podcast Advertising Study, 2016.

Ads that get noticed

The effectiveness of brands in podcasts is significant. Delivered by the voices audiences trust, the shows they love and environments with no clutter.


Edison & IAB, Podcast Advertising Study, 2016.

“People prefer ads in podcasts over any other digital medium”


ComScore & Wondery, Podcast Research, 2016

Get more information

FAQ Guide

Content Over Ads

Hosted Reads


Packed with personality from
hosts that listeners love.

Hosted Stories


Go deeper with content-rich stories illuminating the values of your brand.

Dynamic Ad Injection


How It Works

Listener

Chooses a podcast to download or subscribe.

Requests

Whooshkaa determines the listener location and podcast genre.

Serve

Whooshkaa delivers each podcast with specific ads targeted to the individual.

Original Brand Podcasts


We Make Audience First Content

With access to the greatest content creators, we produce authentic storytelling for brands that gets talked about and shared.

We’re also independent, working with the best amplification partners to match your audience.

Data-rich
audience analytics
Whooshkaa Analytics

Know Your Audience

Our technology leads the way with its simplicity and intuitive reporting. Track when, where and how audiences listen in real time.

Whooshkaa works with


Still curious?

Learn More

For more information