The Hindsight Project

How would the world’s most iconic companies approach communications and culture challenges with the benefit of hindsight?

A free, invitation-only podcast for internal communicators, people & culture experts and business leaders. Request an invitation to listen.

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Cover artwork for The Hindsight Project podcast by Whooshkaa.

Introduction

About The Podcast

Communication and culture have never been more important to businesses, and skilful communicators have never been more valuable.

The Hindsight Project explores how internal communications can inspire and captivate workplaces. Through a series of conversations with industry experts and thought leaders hosted by Whooshkaa’s founder Rob Loewenthal, this podcast dissects the workplace communication challenges iconic companies have faced. With the benefit of hindsight, we discover how to identify and avoid the most damaging corporate communication pitfalls.

The Hindsight Project Podcast is free for communications professionals, people & culture experts and business leaders.Request your invitation to listen.

Host

Rob Loewenthal

Robert Loewenthal, founder and CEO of Whooshkaa.

Rob is the founder and CEO of Whooshkaa. Rob’s mission is to help business leaders create stronger workplace cultures through engaging, effective internal communications.


Episode One

The Nokia Story

with Frank Nuovo, former Chief Designer at Nokia.

Frank Nuovo, former Chief Designer at Nokia.

Nokia were at the top of their game, so what caused the decline of this once great company? Was it company culture? Was it bureaucracy? Or did they get too big to take risks?

Former Chief Designer at Nokia, Frank Nuovo, was a key innovator in the 1990s-2000s when a brand new form of communication was taking the world by storm...mobile phones!

Frank’s talent for innovation, design and style laid the foundations for the future of smartphone technology and Nokia’s research and development paved the way for current technology giants like Apple.

Nokia were at the top of their game, so what caused the decline of this once great company? Was it company culture? Was it bureaucracy? Or did they get too big to take risks?

In the first episode of The Hindsight Project, Frank identifies the cultural and communication pitfalls that may have contributed to Nokia’s demise.

Episode Two

Creating Space For Innovation

with Louise Halloran, Director of Communications at Atlassian.

Louise Halloran, Director of Communications at Atlassian.

Louise Halloran is the Director of Communications at the Office of the CEOs/Founders at Atlassian and is the key communicator in this technology company that exploded from an Australian startup to a global success story.

Atlassian has maintained a flexible, innovative “startup” culture despite their rapid growth. Consistently voted one of the best places to work, Atlassian employees will tell you they feel that they know founders Mike Cannon-Brookes and Scott Farquhar even as the company grows in headcount and locations.

The success of Atlassian's culture is a testament to their investment in internal communications, something Nokia failed to do.

In this episode, Rob and Louise reflect on Nokia’s key communications and culture pitfalls through an Atlassian lens. With the benefit of hindsight, they discuss how innovation at Nokia could have continued to thrive with a different approach to internal communications.

Private Podcasts

How To Listen

The Hindsight Project is a private podcast, so you wont find it on public podcast directories. Listening is free, by invitation only. Request your invitation by completing the form below, then follow the instructions in your invitation email to listen and subscribe with your favourite podcast app or web browser.

Request an Invitation

The Hindsight Project is a free, invitation-only podcast. Request your invitation by completing the form below.

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